Can an agency use PicPerf across multiple client sites?

Yes. PicPerf Images can optimize individual assets across client properties, while Turbulence can sit in front of supported public hostnames. Turbulence plans support multiple sites, and each client hostname can be tested and rolled back independently.

Does PicPerf require changes to a client's codebase?

PicPerf Images requires URL or upload integration for the assets being optimized. PicPerf Turbulence uses DNS and rewrites HTML at the edge, so it can improve a public site without a theme or build-pipeline refactor.

Which client sites are a good fit?

Image-heavy ecommerce stores, marketing sites, portfolios, and managed platforms are common fits. Turbulence works with sites that serve HTML over HTTP, but client-specific scripts, authentication, checkout, and caching behavior should be tested before rollout.

How can an agency prove performance improvements?

Run a baseline and compare the same representative URLs after optimization. PageSpeed Insights lab results can show changes in page weight, blocking time, and Performance score; field data and business metrics should be measured separately.

What support does PicPerf provide for agencies?

The Turbulence Professional and Agency plans include support suited to multi-site use. Start with the free analysis or contact PicPerf before a client rollout to review hostname, origin, caching, and rollback requirements.

PicPerf for Digital Agencies

Standardize image delivery and full-site performance across client websites. PicPerf provides modern image formats, resizing, caching, and no-code edge HTML optimization for managed platforms and custom builds.

By Alex MacArthur, builder of PicPerf · Published August 15, 2026

PicPerf for agencies gives teams two ways to make client websites faster. PicPerf Images handles individual assets with modern format conversion, resizing, and CDN caching. PicPerf Turbulence sits in front of a public site and rewrites HTML at the edge, adding image, font, script, hint, and caching optimizations without requiring a codebase refactor.

What an agency can optimize

Oversized JPEG, PNG, GIF, WebP, and other web image assets
Responsive image dimensions and modern AVIF/WebP delivery where smaller
Render-blocking fonts, analytics, tag managers, and other known-safe scripts
Resource hints, same-origin CSS/JavaScript, and transformed HTML caching
Sites built with WordPress, Squarespace, Shopify storefronts, static generators, and custom stacks

Choose the right PicPerf product

Need	Best fit	How it works
Optimize selected image assets	PicPerf Images	Prefix image URLs or upload originals for transformation and caching.
Improve an entire public HTML site	PicPerf Turbulence	Point DNS at PicPerf; the edge rewrites and caches HTML without code changes.
Audit before recommending a change	Free analysis	Compare a public URL before and after simulated Turbulence optimizations.

Agency workflow

Baseline representative pages and record the current lab and business metrics.
Use the free analysis to identify image, font, script, and caching opportunities.
Choose image-only delivery or Turbulence based on the client's constraints.
Roll out one hostname first and test forms, carts, authentication, and integrations.
Document the result, monitoring plan, and DNS rollback path for the client.

Platform notes and sources

Managed platforms have different domain and runtime boundaries. Review PicPerf's pages for WordPress, Shopify, and Squarespace. For performance measurement, consult Google's Core Web Vitals guidance; for DNS operations, use the relevant platform's official documentation and PicPerf's Turbulence setup guide.

Compare the full Turbulence pipeline, review the broader performance stack, or request a free analysis before presenting a recommendation.

Frequently Asked Questions

Yes. PicPerf Images can optimize individual assets across client properties, while Turbulence can sit in front of supported public hostnames. Turbulence plans support multiple sites, and each client hostname can be tested and rolled back independently.
PicPerf Images requires URL or upload integration for the assets being optimized. PicPerf Turbulence uses DNS and rewrites HTML at the edge, so it can improve a public site without a theme or build-pipeline refactor.
Image-heavy ecommerce stores, marketing sites, portfolios, and managed platforms are common fits. Turbulence works with sites that serve HTML over HTTP, but client-specific scripts, authentication, checkout, and caching behavior should be tested before rollout.
Run a baseline and compare the same representative URLs after optimization. PageSpeed Insights lab results can show changes in page weight, blocking time, and Performance score; field data and business metrics should be measured separately.
The Turbulence Professional and Agency plans include support suited to multi-site use. Start with the free analysis or contact PicPerf before a client rollout to review hostname, origin, caching, and rollback requirements.

Related Guides

Best frontend performance tools The stack that makes a site faster, finds why it is slow, and measures real users.
Best image CDN How to pick an image CDN: drop-in prefix, full media suite, Cloudflare add-on, or cheap Optimizer.
PicPerf Turbulence performance research Lab before-and-after results from about 500 public sites run through Turbulence.
Small-business homepage lab performance Untreated PageSpeed Insights lab baselines from 12,536 homepages: median LCP 9.2s.

Turbulence rewrites every HTML page at the edge. No code changes.

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