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Slow images are killing your conversions.

Slow product galleries, portfolio images, and real estate listings drive customers away. Every second of delay costs you sales.

Amazon famously discovered that every 100ms of latency costs 1% in revenue. If your product images take seconds to load, you're leaving serious money on the table.

Real results, real fast.

PicPerf transforms heavy images into lightweight, modern formats automatically. Here's what that looks like in practice:

PNG (2.4MB) → AVIF (233KB) = 90% smaller

Load time: 14s → 1.9s = 86% faster

Built for image-heavy businesses.

  • Ecommerce Stores

    Whether you're on Shopify, WooCommerce, or Magento, faster product galleries mean higher average order value. PicPerf delivers images up to 87% smaller for a better mobile shopping experience.

  • Real Estate & Photography Portfolios

    High-resolution property photos and portfolio images need to look stunning without killing load times. PicPerf auto-resizes hero images and fixes CLS/LCP issues that hurt your search rankings.

  • Digital Agencies

    Managing multiple client sites? Bulk optimize images for $0.01 each with no code changes required. Just prefix your image URLs and scale to hundreds of sites.

How it works.

  • 1. Prefix your image URLs.

    Point your images through PicPerf: https://picperf.io/https://yoursite.com/product.jpg

  • 2. Automatic format conversion.

    PicPerf converts images to AVIF or WebP (whichever's smallest) while maintaining full browser compatibility with automatic fallbacks.

  • 3. Smart resizing.

    No more serving 3000px images in 200px containers. PicPerf intelligently resizes images to match their display size.

  • 4. Aggressive caching.

    Images are cached for up to a year in both the browser and on Cloudflare's global CDN. Repeat visitors get instant loads.

Simple, predictable pricing.

$5/month for your account, plus $0.01 per unique image served. No bandwidth limits, no surprises.

For an ecommerce store with 1,000 product images, that's roughly $15/month to make every image lightning fast.

Stop losing sales to slow images.

Every business with images needs faster load times. PicPerf delivers without complexity, without code changes, and without the headache.

Using WordPress or Statamic? Ready-to-go integrations make setup even easier.

Make your images fly and watch your conversions soar.

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